Retainer Service Menu

What’s Covered Under Your Retainer

Every engagement spans five service lanes — from ongoing brand maintenance to long-range brand strategy and custom AI tooling. Work is scoped to your tier and delivered within the timelines below.

Service Lanes

🏛Brand Systems
& Identity
🗺Wayfinding &
Environmental
♜Brand Strategy
& Positioning
🤖Custom AI &
LLM Solutions
⚡Priority
Requests
Brand guidelines refresh & governance Wayfinding system design & updates Monthly brand health audits Custom LLM trained on brand voice & tone
AI
 Emergency brand compliance fixes
1–2 Business Days
Logo system expansions & lockup variants Signage criteria & standards documentation Competitive landscape analysis AI copywriting engine tuned to brand messaging
AI
 Urgent presentation decks
1–2 Business Days
Typography & color system management Suite ID & tenant signage mockups Brand architecture mapping Automated brand compliance checker (logo, color, type)
AI
 Web hero & banner graphics
2–3 Business Days
Icon & illustration library management ADA-compliant signage updates Messaging framework development Prompt engineering systems for internal creative teams
AI
 Event signage production files
3–5 Business Days
Template systems (decks, collateral, proposals) Directory & property map graphics Naming & verbal identity consulting RAG-powered brand knowledge base
AI
 Social graphics & digital ads
3–5 Business Days
Brand asset library & DAM structure Buildout visual standards for tenants Brand story & narrative development AI image generation style guide & prompt library
AI
 File prep & vendor-ready handoffs
1–2 Business Days
Sub-brand & co-brand system design Before/after renovation graphics Quarterly positioning strategy sessions Custom brand chatbot (FAQs, tone, guidelines)
AI
 Print-ready signage file corrections
1–2 Business Days
Brand compliance review & documentation Property feature & leasing graphics Audience persona development Multimodal AI brief generation (text + visual concept)
AI
 One-off brand-approved asset production
5–7 Business Days
🏛Brand Systems & Identity
  • Brand guidelines refresh & governance
  • Logo system expansions & lockup variants
  • Typography & color system management
  • Icon & illustration library management
  • Template systems (decks, collateral, proposals)
  • Brand asset library & DAM structure
  • Sub-brand & co-brand system design
  • Brand compliance review & documentation
🗺Wayfinding & Environmental
  • Wayfinding system design & updates
  • Signage criteria & standards documentation
  • Suite ID & tenant signage mockups
  • ADA-compliant signage updates
  • Directory & property map graphics
  • Buildout visual standards for tenants
  • Before/after renovation graphics
  • Property feature & leasing graphics
♜Brand Strategy & Positioning
  • Monthly brand health audits
  • Competitive landscape analysis
  • Brand architecture mapping
  • Messaging framework development
  • Naming & verbal identity consulting
  • Brand story & narrative development
  • Quarterly positioning strategy sessions
  • Audience persona development
🤖Custom AI & LLM Solutions
  • Custom LLM trained on brand voice & tone
    AI
  • AI copywriting engine tuned to brand messaging
    AI
  • Automated brand compliance checker
    AI
  • Prompt engineering systems for creative teams
    AI
  • RAG-powered brand knowledge base
    AI
  • AI image generation style guide & prompt library
    AI
  • Custom brand chatbot (FAQs, tone, guidelines)
    AI
  • Multimodal AI brief generation
    AI
⚡Priority Requests
  • Emergency brand compliance fixes
    1–2 Business Days
  • Urgent presentation decks
    1–2 Business Days
  • Web hero & banner graphics
    2–3 Business Days
  • Event signage production files
    3–5 Business Days
  • Social graphics & digital ads
    3–5 Business Days
  • File prep & vendor-ready handoffs
    1–2 Business Days
  • Print-ready signage file corrections
    1–2 Business Days
  • One-off brand-approved asset production
    5–7 Business Days

Standard Turnaround Windows

Priority Requests
1–2
Bus. Days
Emergency compliance, urgent file corrections, vendor handoffs
Same-day turnaround available in select emergency cases — subject to schedule availability.
Standard Deliverables
5–7
Bus. Days
Templates, signage updates, campaign graphics, feature sheets
Includes one round of revisions within the delivery window.
Systems Work
2–4
Weeks
Brand guidelines, wayfinding systems, AI tooling setup, DAM structure
Delivered in phased milestones with review checkpoints.
Strategic Work
3–6
Weeks
Brand architecture, positioning strategy, LLM fine-tuning, naming
Includes discovery, research, and collaborative working sessions.

Included Revision Rounds

Priority Requests — 2 rounds
Standard Deliverables — 3 rounds
Systems Work — 3 rounds
Strategic Work — 3 rounds + working session
AI Tooling — 2 rounds + QA review
Additional revision rounds billed at the applicable hourly rate.